Lying down is suggested with a pillow or two to prop you up. Or simply sit down in a comfortable chair holding your baby into your arms – a rocking chair is better.
Offer each breast ten minutes each. Both breasts must be emptied or they’ll get so guzzled and become painful. Less milk will be produced due to lack of space. If the baby falls asleep before two breasts are done, pinch his cheeks gently to awaken him. If the baby fails to do so, you may use a breast pump to empty your breast.
Do not pull your breast while the baby is actively sucking, doing so everytime will cause your nipples to sore. Hold the baby in a different position to prevent the nipples from cracking. The nipple should be flexed in different positions from time to time.
As an added suggestion, do not wash your nipple with alcohol or water before feeding as these might eliminate the natural oils in your nipple that lubricate it and prevent it from drying.