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The work of protecting the planet and preserving our natural resources depends on a lot of different people from all walks of life being willing to do their part. For individuals in business, this can mean implementing green and sustainable practices in their companies. Entrepreneurs who do this are often termed “ecopreneurs,” and their contributions are an important facet of a larger society-wide transition towards a healthier, greener, more sustainable future.
What are these sustainable practices, then?
Are they practices any business owner can implement? Here are some guidelines to introduce you to the principles of ecopreneurship.
Ecopreneurs must be wary about “greenwashing”, the ethically questionable marketing practice of pitching a product as more sustainable than it really is.
Green businesses emphasize ecological responsibility and minimizing their carbon footprint as much as possible, in their products and services – and are honest with their customers if they aren’t there yet.
To be a green business also means to seek out ways to keep all business processes low-impact and eco-friendly, from communication to energy use to logistics.
Green businesses pursue ethical and sustainable practices in areas of racial, gender, and economic justice, too.
Get into green retail with eco-friendly fashion, houseware, activewear, or health and beauty products.
Go green with an organic food business like a natural food co-op, a natural grocery, or an organic and eco-friendly café or restaurant.
Start a business that promotes green and alternative energy, like selling solar panels or offering your services as an energy-reduction consultant.
Write up a green business plan so you know every step you’ll have to take, how long it will take, and what the likely cost will be.
Go digital as much as you can, to reduce paper use, with tools like paperless billing and electronic signature options, and find an invoice maker free so you can sustainably brand your billing.
Get informed and take advantage of the many resources that exist to help new business owners, at Fire In Me.