Motivational
Book Review: Influence – The Psychology of Persuasion

Book Review: Influence – The Psychology of Persuasion

“Influence: The Psychology of Persuasion” by Robert B. Cialdini, PH.D. is a classic book that explores the psychology of why people say “yes” and how to apply this knowledge to become a more effective persuader. Cialdini identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and

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Fire In Our Dreams

Fire In Our Dreams

Aside from the gift of life, and the precious gem knit deep within us, every human being is born into

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