“Influence: The Psychology of Persuasion” by Robert B. Cialdini, PH.D. is a classic book that explores the psychology of why people say “yes” and how to apply this knowledge to become a more effective persuader. Cialdini identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and
You wonder how in the world will you be able to muster emotional and mental toughness, to say it simply?
We are so wide and starry-eyed when we think about exceptional individuals making it to the top of the world
As the we progress in learning in the school, we come to realize, whether it is active, dynamic or happens
Having the interlocking motives reason, laughter, and balance, happiness seems to have been a lifelong project. And with great zeal
Aside from the gift of life, and the precious gem knit deep within us, every human being is born into
Sometimes, life gets hard, the realities of the day-to-day grind take their toll, and then you find yourself in a rut.
